Global tourism trends for the success of tourist destinations in the future.


     Tourism is a highly significant economic sector globally & locally, & provides real prospects for enduring & inclusive economic growth. The United Nations World Tourism Organization (UNWTO) rates that internationally there were just 25 million tourist arrivals in 1950. This number has increased 68 years later to 1.4 billion international arrivals per year by 2018 (Roser, 2020). International tourist arrivals (overnight visitors) worldwide grew 4% in 2019 to succeed in 1.5 billion, supported by data reported by destinations around the world (UNWTO, World Tourism Barometer, 2020).

Decline in Tourist Arrivals WTSO

However, by 2020 international tourism down 22% & could decline by 60-80% over the whole year. When considering the impact of the loss of demand in international travel could translate into a loss of 850 million to 1.1 billion international level travelers. Loss of US$910 billion to US$1.2 trillion in export revenues from tourism. 100 to 120 million direct tourism jobs at risk (Patiño, Medina, & Arilla, 2016). In this situation to build a successful future in the tourism industry, we have to link with global trends in tourism.

The tourism industry is trending to increase income on a large scale. Every tourism dollar spent by international visitors generates 89 cents of domestic value-added on average in Organization for Economic Co-operation and Development (OECD) countries more than for overall exports ( OECD Tourism Trends and Policies 2020, ). This spending has positive knock-on effects for other sectors and local communities in tourism destinations, in terms of revenues & jobs.

By the 21st century changing value, the system became the new trend for the development of tourism. English Tourism Council describes a number of the changing values and attitudes likely to possess an impression on tourism and includes as an example a growing look for more authentic, a focus on nostalgia, roots, other cultures and identity, an increasing interest in spiritual and intellectual activity, the sense that value for time is becoming as important as value for money and a greater tendency towards individualism (Nordin, 2005).

Today’s society is marked by greater diversity in lifestyles. It also contains greater social differences. This implies that the behavior of consumers and travelers will be harder to predict and marked by a greater diversity a development that is already underway. We have generally seen a transformation from mass, standardized holiday packages to greater flexibility and more detailed product segmentation (UNWTO, Tourism Towards 2030 Global Overview, 2011).

Different social backgrounds have different types of interests. As a global trend of tourism, it has been emerging spiritual, wellness, camping, bird watching, adventure & so on. on the other hand, it has been concerning the environment & sustainability. The tourism sector is becoming to protect fragile and pristine ecosystems, advantage rural communities, promote development in poor countries, strengthen ecological and cultural sensitivity in environmental awareness and social conscience within the travel industry, satisfy and educate the discriminating tourist and, some claim, build world peace.

Technological developments create opportunities also pose threats to the tourism and travel industry also. Tourism is first of all highly dependent upon transport technology (OECD, Key Findings OECD Tourism Trends & Policies, 2020). Secondly, it’s reliant on information technology and eventually, it needs innovations and scientific discoveries to renew and develop its products and services. The fact that technological innovations have made us more or less reachable anywhere with a cellular phone, Internet networks, etc. has also caused a need for opening up opportunities for travel organizers.

When concerning the above trends in the tourism industry they will bring tourist destinations for success. Apart from the trends discussed so far, the aging population is the best opportunity for tourism. Engagement & interaction in leisure, competition in the market, product differentiation, innovation, new dimension for fast-moving, use of other sector development such as infrastructure, transportation, legislation reason for the destination development in the context of a global trend. It reveals that what we are doing today affected the success of the future tourism industry. Nevertheless, we concern about these emerging trends in tourism cannot see a successful destination in the future. Hence, sensitive to the global trends in tourism affected on a large scale for the success destination development in tomorrow.

By , P.Gayathri (BA Kelaniya, PgD Colombo)
       Assistant Lecturer,
      Tourism & Cultural Resource Management
      University of Kelaniya.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.